L’Oréal Professional

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L'Oréal Professional Products Division strives to promote the global development of highly innovative and exclusive hair care products for salon use. It is the world's largest manufacturer of high-quality cosmetics, perfumes, hair care, and skin care products.

 

The story begins in turn-of-the-century Paris, at a time when women of the demimonde dyed their hair, their choice restricted to fiery red or coal black. In 1907, Eugène Schueller, a young chemist, began to concoct the first synthetic hair dyes by night in his kitchen and sell them to hair salons in the morning under the brand name of Auréole. His strategy was successful; within two years he established the Société Française des Teintures Inoffensives pour Cheveux, which soon afterward became L'Oréal.