Shiseido Professional

About Shiseido

Every great story has a beginning, and Shiseido's started over 140 years ago in Ginza, Tokyo. Since then the brand has grown and established itself as the leader in Asia's beauty, hair and skin industry.

2018 Shiseido Professional unveils its new brand mission of "Untame beauty - together with beauty creators".
2015 Shiseido celebrates its 100th anniversary from when our first scalp care product was first launched.
2013 The first Shiseido Professional Beauty Congress brings together Beauty Creators from around Asia to exchange ideas and find inspiration from one another.
2011 Beauty Innovator magazine is launched to inspire Asian beauty creators with the latest trends.
2010 Launched THE HAIR CARE and PRIMIENCE, the premium products infused with Shiseido advanced technology.
1986 The Shiseido Academy of Beauty and Fashion for professionals opens and gives students the opportunity to showcase their creativity on the world stage.
1959 The Shiseido Beauty Academy is established to train the next generation of beauty experts.
1956 Shiseido Beauty Salon, Which is said the largest beauty institute in Southeast Asia, opens in Shibuya.
1922 The Shiseido hair salon introduces Japanese women to manicures, facials, and the latest Shiseido hairstyles.
1915 Flowline is launched. This unique hair tonic and dandruff cure receives four special patents.
1897 The iconic Eudermine lotion makes its first appearance.
1872 Arinobu Fukuhara establishes Japan's first private Western-style pharmacy in Ginza, Tokyo

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Fuente Forte Scalp Cleansing

For Scalp Care and Health

Those who are concerned about a dry scalp
Those who are concerned about the scalp’s oiliness or odor
Those who are concerned about dandruff and itchiness of the scalp

Learn about FUENTE FORTE

Crystallizing Straightening

For Ultimate Straightening & Unbelievably Soft Smooth Hair

The Crystallizing Straightening System combines exclusive hair care items with the straightening treatment to effectively enhance the overall finish and results.

Learn about Crystallizing Straightening

Shiseido Salon Program

Overturns the conventions of pre- and post-treatment from inside out

“More beautiful radiant color…”, “Bouncier perms…” The SALON PROGRAM by Shiseido was developed to satisfy these needs of the stylists. You can feel its amazing performance at the instant it is applied on your hair.

Learn about Shiseido's Salon Program

Primience Enrich

Develop a unique hair color that brings out the shine and texture of hair like never before

Provides thorough coverage by reducing the contrast between black and gray hair.
Clear, deep colors enhance the beauty of mature skin.
Makes hair lustrous, moisturized and smooth.